4.8× ROAS for an automotive accessories store
- VERTICAL
- Automotive accessories · e-commerce
- PERIOD
- 18 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Launch paid acquisition from scratch, set up analytics and make head units the core sales driver.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Configured analytics and e-commerce events
Funnel build
Built catalog and retargeting campaigns
Optimization
Launched video and static creative by key category
Result
The campaign generated 347 sales worth $25,346. Most spend shifted to head units, while catalog and retargeting supported repeat touchpoints.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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