What ad budget makes sense to start with?

It depends on your niche, geography and cost per lead. In the audit, we calculate the minimum test budget needed for usable data rather than random clicks.

Do you work only with Meta and Google?

They are the core channels for most projects, but we add TikTok, retargeting and other sources when the economics and audience behavior support them.

Will we retain the accounts and data?

Yes. Your ad accounts, analytics, pixels and all learned material remain yours. We work transparently and keep the numbers accessible at every stage.

What if advertising does not pay back?

The test exists to validate the hypothesis honestly. If no viable combination emerges, we explain why, stop inefficient spend and hand over a clear next-step plan.

Advertising that pays back

Meta, Google and TikTok built for leads and sales — not clicks. The first test data arrives within 14 days of launch.

Get a free audit Engagement models

−38% CPL — fitness network
x3.2 ROAS — e-commerce
4.68x average ROMI

spend · google ads / week

■ spend — leads

qualified leads

↑ +84%with the same budget — within the first 60 days of optimization// client data, services vertical

You are here if

> leads are coming in — sales are not

Inquiries arrive but do not make it to a deal. The issue is not always the ads — we show you exactly where it is.

> your cost per lead rises every month

Audiences burn out and creative gets stale. You need a testing system, not one more launch.

> your budget is spent blindly

Campaigns are running, but there is no reporting. It is unclear which combination makes money and which one loses it.

What is included

Strategy and media plan

Audiences, channels, budgets and KPIs — clear what we test and why before launch.

Creative matrix

Batches of ads for different pains and segments help us find winning combinations faster.

Meta + Google campaigns

Account structure, pixels and events are all set up to track sales.

Lead forms and quizzes

Capture points for each segment: short forms, quizzes and landing pages.

Weekly optimization

We stop what is weak and reinforce what works — based on data, not intuition.

Lead-to-sale reporting

CPL, lead quality, meetings and deals make it clear what actually brings money.

Your first month, by week

week 1
Audit and strategy
Review of the current system, media plan and creative matrix
week 2
Setup and launch
Accounts, pixels and forms — campaigns go live
weeks 3–4
Optimization
We turn off weak combinations and reinforce what works
month 2+
Scaling
We grow the winning budgets and add new channels

Typical progress in 60–90 days

↑ +45%conversions

more leads from the same traffic

↓ −30%cost per lead

after the first optimization cycle

↑ 4xROAS

on scalable combinations

> client-project ranges, 2024–2026. we will calculate your forecast in the audit — based on your numbers

We keep every stage under control

Nothing runs on autopilot — here is what sits behind your advertising budget.

Where we start

› study what your customers search for
› build the advertising structure
› remove irrelevant impressions
› set up lead tracking

How we grow results

› manage bids and budget
› refresh ads before they go stale
› invest more in what works
› bring back visitors who did not convert

What we measure

› see the path from click to sale
› bring real sales data in from your CRM
› measure lead quality, not clicks
› filter bots and fraud

What you see

› a concise report every week
› a live dashboard with the numbers
› a monthly results review
› a plan for the next month

Engagement models

Three formats for your current stage. Each starts with a free audit to show exactly which one suits you.

Test sprint

30 days

revenue from €30k / month

✓Strategy and media plan for your niche
✓Creative matrix — 12+ ads
✓Meta + Google: turnkey launch
✓Lead forms and quiz by segment
✓Daily monitoring for the first 2 weeks
✓Reporting: CPL → lead quality

+ bonus: CRM table with statuses and SLA — included

If the test finds no winning combination, we will honestly say stop. The action plan remains yours.

Get a free audit> first data within 14 days

Performance management

from 3 months

revenue from €100k / month

✓Everything in the Test sprint
✓Scaling winning combinations
✓Warm-audience retargeting flows
✓Landing page A/B tests
✓End-to-end analytics through the deal
✓Weekly snapshots + monthly growth review

+ bonus: a new batch of creatives every month — included

+ bonus: priority Telegram chat with the team

We agree the KPIs before we start. Accounts, data and learnings are yours — no lock-in.

Get a free audit> we take 3 new projects a month

Fractional HoM

subscription

revenue from €300k / month

✓Growth strategy and quarterly roadmap
✓Marketing director + traffic, creative and analytics team
✓Vendor and budget management
✓LTV:CAC forecast and unit economics
✓Monthly founder growth sessions

+ bonus: a full-channel audit at kickoff

Leave any month: we do not retain with contracts, only results.

Get a free audit> 1 slot per quarter

> unsure of the format? Start with a free audit — we will recommend one based on the numbers

The first test data usually appears within 10–14 days of launch. We typically make stable decisions about scaling after 60–90 days, once the data is meaningful.

Did not find your question?

Ask it in the audit and we will answer for your specific project.

Get a free audit

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Advertising that pays back