4.7× ROAS for Sport Fenix
- VERTICAL
- Sporting goods · e-commerce
- PERIOD
- 5 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Launch paid acquisition from scratch, increase sales and keep ROAS above 4.5.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Configured analytics and the product feed
Funnel build
Produced creative by product line
Optimization
Improved the website and Instagram presentation
Result
Generated 622 sales worth $15,063 at 4.7 ROAS, 4% above target.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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