11.2× ROAS for a mattress retailer
- VERTICAL
- Mattresses · e-commerce
- PERIOD
- 4 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Lower acquisition cost and scale sales after the client's self-managed campaigns.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Audited campaigns and analytics
Funnel build
Built a scaling media plan
Optimization
Reworked the funnel and product combinations
Result
After the audit and budget reallocation, the campaign generated 337 sales at 11.2 ROAS and $7.53 per purchase.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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