7.2× ROAS for the iWarm online store
- VERTICAL
- Heating systems · e-commerce
- PERIOD
- Peak season
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Relaunch Facebook and Instagram after weak results and keep ROAS above 5.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Rebuilt the ad account structure
Funnel build
Separated prospecting and retargeting
Optimization
Added validation for suspicious orders
Result
Generated 596 sales worth $34,182. Peak-season ROAS reached 10, while order validation reduced fraud.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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