2.84× ROAS for Consultant Legal Marketplace
- VERTICAL
- Legal services
- PERIOD
- 5 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine · Poland · United Kingdom
Challenge and starting point
Reduce unqualified traffic, expand beyond Ukraine and scale creative combinations without efficiency collapse.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Analysed the market and competitors, interviewed lawyers by practice and country, and clarified audience segments and pain points.
Funnel build
Built static creative and tested conversion messages; after the first signals, produced and launched lawyer-led video creative.
Optimization
Launched campaigns in Ukraine, Poland and the United Kingdom, then optimised for qualified leads and scaled the winning combinations.
Result
Over five months, a $27,821 budget generated 3,197 leads at $8.70, 281 deals and $79,008 in revenue. ROAS reached 284%, with an additional $4,170 in sales recorded during the period.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
More cases
3.2×ROAS in 90 days
Furniture e-commerce
google adswebsite
+189monthly leads
Developer, Dubai
meta adscrm
2.4×organic traffic
Clinic, Warsaw
seoai search
